In the dynamic world of startups, sales should not be a dirty word. Often repackaged as commercial, marketing, or business development, it stands as the most crucial function, potentially saving a startup from going bust. Discover how strategically increasing sales can not only save your startup but also pave the way for sustainable growth. Read on to explore the insights into the pivotal role sales play in the success story of a startup. Revenue Generation: Sales directly translate into revenue, and for startups, revenue is oxygen. It's what keeps the lights on, pays the bills, and funds further development and expansion. A healthy revenue stream provides financial stability, giving the startup the resources it needs to weather the inevitable storms and uncertainties that come its way. Building a Solid Foundation: Increasing sales isn't just about immediate financial gains; it's also about building a solid...